There is certainly some irony involved in this version of the Hansel and Gretel story. Of course, in order to somewhat hint to the audience that this young boy and this young girl were in fact the famous Hansel and Gretel, the two were dressed in the attire that most would traditionally associate with such characters. In otherwords, they were clad in clothing that is clearly from before the present. However, their surroundings were not those similar to their surroundings in the traditional stories. As opposed wandering around the dark and scary forest, they were walking in what looked like a city, much like New York City, but in this case, the city remains unknown and was perhaps unreal.
Hansel and Gretel are very obviously aware that they will not be able to find their way back without some sort of assistance. They use the bread crumb trick in order to retrace their steps completely. What the audience knows before Hansel or Gretel find out is that almost immediately after being dropped, the bread crumbs have already disappeared by some means. Cleverly, they resort to their cell phone and continue on to skip happily home using the helpful yet speedy GPS system that At&t provides. We are left to believe that their story, much like all other renditions of the story, has a happy ending. What was the turning point in the advertisement which leads us to this assumption? The point where they pull out their cellphone and all their worries vanish. We are left feeling a sense of relief, whether we are aware of it or not and it is all contributed to the wonderful service that at&t provides.
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