Observation: men screaming and hugging when they see the room full of Heineken.
They men's reactions are closely similar to those of the women. Of course, not for the same reason. The cause of the men's screaming, excitement, jumping, and hugging each other all in happiness is essentially beer. Not just beer, but beer in mass quantities, acting like the counter part of a woman's dream; mass quantities of shoes and clothes. The impression that is initially produced, is that something as simple as beer has the ability to make men that excited. After all, we also are under the impression that one of the men is recently moved, but yet the biggest accomplishment was gaining the walk-in refrigerator full of only Heineken.
This situation of men acting like women gawking over shoes brings up certain questions. What is it exactly that is causing their drastic excitement? Is it just the beer alone, or having nothing to do with the type of beer, is it just the amount that is present? Finally, the conclustion that most people probably jump to is that the men are thrilled about how much of their favorite beer there is; Heineken. Clearly it is a favorite amongst four out of four men present in the advertisement, it must just be that good.
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